In this lesson, 4th-grade students will integrate their Scratch coding skills with media literacy concepts. Students will analyze a print advertisement by identifying persuasive techniques and create an interactive Scratch project that demonstrates their understanding.
Hard copies of printed advertisements (link)
Pencils and paper for students to take notes, plan their work before working
iPads or computers for every student
Students will:
This was a good lesson for assessing how much information students retained about advertising techniques. There was a wide range of engagement. Some students hurried through the lesson so they could work on their own projects, some were excited to show their knowledge. In the end only one of the four classes I worked with wanted a public showing of their work. It might help the end product if that is a stated goal up front and the guests who will be invited specified. This lesson was also useful for solidifying the coding skills in Scratch that they were learning in their science classes. Managing passwords was a challenge and I had copies of all the students passwords copied and placed in their notebooks. That was not enough for some students. In the future I will think about when this lesson happens in the year and may shift the assignment to creating an advertisement.
Present a sample Scratch program that highlights an advertisement’s techniques. Highlight key features such as: Moving a sprite to point at key elements. Using speech or text blocks to describe techniques.
Highlight key features such as:
Moving a sprite to point at key elements.
Using speech or text blocks to describe techniques.
Provide a variety of printed advertisements. In pairs or individually, students select one advertisement to analyze.
Students create a visual plan for their Scratch project
Using Scratch, students create a program
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